After having sold over a 1000 copies of this book, please await the release of the next book: "From First-line Leader to Pharma CEO - The Road-map to Success Through Effective Joint Field Work"
The first book 'WHAT THE CEO WANTS FROM
THE BRAND MANAGER' was released on VijayaDashmi Day,
i.e. 6th October 2011.
This book is available in two formats;
as e-book and print book with perfect binding.
Those purchasing the hard copy before
30th November 2011 can avail themselves a unique opportunity to develop their managerial
skills - without any professional fees.
How to buy the book ‘WHAT THE PHARMA
CEO WANTS FROM THE BRAND MANAGER’:
The book is now also available on Flipkart at a discount of 20% [Rs. 236.00 against printed price of Rs. 295.00 / US$ 9.95]
This discount is specially to help the students pursuing M.B.A. in pharmaceutical management who desire to buy this book.
What’s more, no hassles of credit card or net banking
– it is cash against delivery. Moreover,
the cost of courier will be absorbed by Flipkart.
Please log on to the link given below.
This book has 13 case studies including drawn from my
long experience of over 30 years in the pharma industry.
Click on 'Buy Books'
This book is available in both the
formats - ‘Print-book’ as well ‘E-book’.
Go to the format you desire to
Under languages, click 'English'
Under category, select ‘Reference’ or 'Education'.
Under publishers, select
If you desire, visit ‘Preview’ and then 'Check Out'.
9. Then proceed to make
the payments either through (a) Credit card (b) Online Internet banking / Electronic
Transfer (c) Debit card (d) Cheque / Demand Draft / Money order
Who should read this book?
Veteran brand managers, marketing
managers, general managers and vice-presidents who desire to revisit the basics
of pharma brand management.
Field sales managers and medical representatives who desire to
further their career in pharma brand management.
Newly appointed pharma brand managers.
Students of business schools who are
pursuing their MBA in pharmaceutical management.
Anyone who is interested in pharma
Learn more about this e-learning program!
Through e–learning, from 1st January 2012 to 31st March 2012, a course on brand management or
field sales management will be available. This will be without any professional
You can opt for the course either on
pharma brand management or on pharma field sales management.
After the payment is made, you will receive a bill from pothi.com.
Copy-paste and e-mail it to me.
You are now registered for the complimentary e-learning program.
For more details, please write to firstname.lastname@example.org
P.S. You will be happy to know that all the proceeds from this book, whether the e-book or hard copy format, will go to Punyatma Prabhakar Sharma Seva Mandal, (PPSSM) an NGO which adopts schools for the mentally and aurally challenged Special Children of God. Currently PPSSM has adopted two schools from Igatpuri, housing 103 Special Children of God from the Adivasis and the tribal families of Nasik district (Maharashtra) and its surroundings. Please do visit www.punyaseva.org for more details.