Preface

There's something special about the start of every new marketing year—that act of mentally flipping the calendar that inspires us to do better in the marketing year ahead.

But what does better look like for you? Especially when the year starts with being locked down at home? And when a bleak six months ahead is inevitable? In this very crucial year 2020-2021, how do you make sure your learning goals align with your what you have dreamed?

A dream doesn't become reality through magic; it takes sweat, determination and hard work. Add dedication and self-discipline.

And that’s also what made ‘The Enablers’ a huge success. When I started ‘The Enablers’16 years ago, on 1st January 2004, it wasn't easy to find the wise counsel and support I needed to expand my vision of what was possible for the work I wanted to do. In the end, it was the people I met offline and online from all around India, Bangladesh, Nepal, Sri Lanka, Myanmar, Africa, who helped me to be audacious and dare to do the things I would never have done without their encouragement.

And one such personality whom I met is Dr. Suniel Deshpande. He founded the Academy of Pharmaceutical Leadership and I joined him as the co-founder.

Our aim is share the experience and our knowledge with entrepreneurs who want to grow big. Today the Academy of Pharmaceutical Leadership is the most respected pharma consulting firm in India. That’s because of what Academy of Pharmaceutical Leadership stands for – “To Create Morally Upstanding Pharma Leaders”.

Academy of Pharmaceutical Leadership is guided by our maxim SAY NO TO UNETHICAL MARKETING PRACTICES”.

For the past one year, Academy of Pharmaceutical Leadership has been posting ‘APL Lessons’ In all these posts, we have been sharing our experiences, both good and bitter.

These 51 lessons on pharma brand management, pharma sales management and pharma leadership is now available as a e-book. These 51 lessons appear in the sequence they were posted. You can start by picking up any lesson you like.

This little e-book is very useful for pharma sales and marketing people whether you are in field sales management or brand management.

Vivek Hattangadi 























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