Welcome to 'The Enablers'  


Our Mission 

Our mission at 'The Enablers' is to unlock the concealed potential of people in the pharmaceutical industry, convert their dormant inherent strength into reality, leverage their latent energy to achieve their goals and dreams and enable them to emerge as winners!


Our vision

We want to bring about a change in the pharma marketing, away from the corrupt practices now prevailing in the industry. We are striving for brand management which will build trust and bring value that can truly influence health care professionals.We want to influence every brand manager and sales manager in the pharma industry to adopt GOOD MARKETING PRACTICES  

We develop human capital.

"Not to unlearn what you have learned is the most necessary kind of learning" said Antisthenes many centuries back. This dictum holds good even in the 21st Century. 

We at 'The Enablers' do not train people - our passion is to develop people. Serving and developing human resources is more important to 'The Enablers' than getting clients. We want to make sure that people take way something valuable and useful for their lives. 

In our workshops, we create an environment conducive to learning. We encourage participants to:

i. Un-learn what is obsolete.
ii. Learn what is contemporary and become futuristic. 
iii. Un-learn and re-learn, and again un-learn and re-learn. 

When people follow these three steps, the miracle process begins - the process of excelling in whatever they do. And this is exactly what the C-Suite wants. 

With this mission, 'The Enablers' was established in January 2004 by Prof. Vivek Hattangadi. 

‘The Enablers’ unlock the concealed potential in people and leverage their latent talent so they emerge as winners. 

At the end of a Brand Managers Workshop for a pharma company from outside India, the Head of Marketing said: “I have been with this team for over four years, however, I never realized that my brand managers have so much talent in them.” 

We at ‘The Enablers’ have people who started careers as medical representatives, who learn, un-learn, and are continuing to un-learn and re-learn. 

Surely, you would like to have such people to be associated with you in developing your brand managers and first- line leaders, isn’t it? 

In the learning sessions with ‘The Enablers’, the participants learn the way an excellent surgeon learns - practicing what has been learned through purposeful activities rather than merely from instructions. Our sessions are pragmatic and the learning’s are doable 

We have a large clientèle not only in India and countries like Nigeria, Bangladesh, Nepal, Ukraine and Vietnam. 

We at 'The Enablers' do not train people - our passion is to develop people. Serving and developing human resources is more important to 'The Enablers' than getting clients. We want to make sure that people take way something valuable and useful for their lives. At 'The Enablers'  we do not train people - on the other hand we offer learning solutions.  'The Enablers' method replicates the learning methodology of excellent surgeons - practicing what has been learned through purposeful activities rather than merely from instructions and observations.

For instance, in the topic of Total Communication©, the participants will learn to communicate effectively, using distinct styles with different people - superiors, peers, down-line and various types of customers.  

Toward the end of the learning program, participants will truly be rejuvenated.


Like the surgeon who is learning, the participants will get on experience of the actual activities he would be carrying out at the workplace.


In the team of 'The Enablers' led by its Chief Mentor Prof. Vivek Hattangadi, are experienced senior consultants and promising youngsters.  

A. A. Srinivasan from Bangalore shares his vast experience in understanding human behavior.   

B. Ameeta Jayakar from Mumbai shares her vast experience in brand management.

C. Young Radhika Raut-Rane from Mumbai under the guidance of her father who gave the first visual aid to the Indian pharma industry, gives shape and form to your brilliant ideas.

D. Prosenjit Chowdhury is a B. Pharm from Birla Institute of Technology (BIT, Mesra). He is an excellent trainer, apart from being a practicing brand manager. He has put in over three decades in this industry. 

E. Leena Sheth M. Pharm. DMM brings her rich experience of over 25 years in the pharmaceutical industry. She has been a practicing brand manager as well as a sales trainer.

F. The team at 'The Enablers' is growing from strength to strength. Mr. H.K. Pahwa is now in the team. He brings with him his 36 years of experience in companies like John Wyeth (now merged with Pfizer), Sun Pharma and Intas. He is a post graduate in life sciences with post-graduate diploma in marketing. He is a great teacher. His passion is to develop people which fits like a T in the mission and vision of 'The Enablers'. 




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